Video: Steve Jobs gives first public demonstration of the Mac Computer

Video: Steve Jobs gives first public demonstration of the Mac Computer

The video, filmed at a gathering of the Boston Computer Society in 1984, shows Jobs with a mop of brown hair, a sharp suit, and plenty of confidence in his new product.

It’s a big week, a big month, and a big year in general for Apple. 30 years ago this month, on January 24, 1984, late Apple CEO and mastermind Steve Jobs unveiled the first Macintosh computer. Aside from the Apple logo on the bottom lefthand corner of the machine, the computer that started it all – the Macintosh 128K – bore little resemblance to the sleek silver desktops and laptops that the company trades in today. However, the roots were there, and Apple is celebrating that fact as its flagship computer moves into its fourth decade.

Indeed, Apple has temporarily transformed its website into a celebration of the Mac’s first 30 years. Those who visit www.apple.com/30-years  will be greeted by a wealth of information, including a 30-year timeline charting the evolution of the Mac computer and some of the people who have made big developments – such as iTunes or Retina Display – a viable possibility. In fact, according to Apple – never a company known for its modesty – the Mac “launched a generation of innovators who continue to change the world. The 30-year Mac timeline is a tribute to those many innovators.

Of course, Apple isn’t the only entity celebrating the rich history of the Macintosh computer this week. On the contrary, the internet is currently flushed with essays and features detailing different aspects of the Mac, its history, its rise to success, and the people, software, and hardware that helped make it all possible. In the midst of all of this reminiscence, a little-seen video (first published by TIME’s Harry McCracken) of the late Steve Jobs giving the first public demonstration of the Mac has surfaced and gone viral.

The video, filmed at a gathering of the Boston Computer Society in 1984, shows Jobs with a mop of brown hair, a sharp suit, and plenty of confidence in his new product. At one point in his speech, Jobs even compared the unveiling of the Mac to the advent of the telephone, with all the computers that came before it playing the role of obsolete telegraph systems. His point was that the Mac and its primary mission statement – ostensibly, “radical ease of use,” a phrase Jobs uses on numerous occasions during the speech – would make older computer interfaces seem like Morse Code in comparison. Jobs also mentioned the increased creativity and self- expression that the Mac would allow for, from different font choices to rudimentary graphic design software.

Perhaps what is most surprising about Jobs’ boasts is that they mostly proved correct. Today, artists, designers, and musicians flock to Mac computers for their creative-minded programs, while consumer buyers love Apple products because they are ready to use from the moment they come out of the box. The climb to the top might not have always been smooth – Jobs himself was ousted from Apple a year and a half after the video in question was filmed – but there is little doubt that, in 2014, Apple is on top.

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