Tech analysts have been saying that the tablet market was becoming over-saturated for ages. Sales figures from 2014’s fourth quarter prove that fact beyond a shadow of a doubt, with everyone from Apple to Amazon seeing sizable shrinkages from 2013’s Q4 numbers.

Indeed, according to a recent report from Apple Insider, tablets were not as popular this holiday season as they were a little over a year ago. During Q4 2013, 78 million tablet units were sold worldwide. That global sales figure dropped to 76.1 million units in 2014’s fourth quarter – only a 3.2 percent dip, but still the first year-over-year decline recorded since tablets first began gathering speed.

Of the five top tablet companies – Apple, Samsung, Lenovo, Asus, and Amazon – only Lenovo recorded growth from Q4 2013 to Q4 2014. The company moved 3.7 million tablets during this past holiday quarter, up 9.1 percent from 3.1 million the year before.

Apple – whose original iPad was first announced five years ago last week – was second of the top five in terms of stability. The company’s tablet sales dipped 17.8 percent, with 21.4 million tablets sold compared to Q4 2013’s figure of 26 million. Samsung’s sales dropped 18.4 percent, from 13.5 million to 11 million, while Asus took a 25 percent blow, falling from 4 million units to 3 million.

Still, the big loser of the tablet industry in 2014’s fourth quarter was Amazon.com. During the holiday quarter in 2013, the company sold a healthy 5.8 million units of its Kindle Fire tablet line. The 2014 numbers are down a staggering 69.9 percent, to 1.7 million. On top of the failure that Amazon experienced last year with the Fire Phone, those numbers are more than a bit troubling for the e-commerce giant.

Overall, though, these numbers are not entirely surprising. Sure, Amazon losing such a big chunk of their tablet market share – and so quickly, no less – was hardly something that anyone expected. But the shrinkage of the overall tablet market has been predicted time and time again by experts.

The explanation is a lack of necessity for annual tablet upgrades. Quite simply, tablets are not used as frequently as smartphones, or for as many purposes, so they ultimately end up having longer lifespans. The same buyers who might replace their iPhone every year will probably pass on the annual iPad upgrade, simply because most people treat tablets more like laptops and less like phones.

In other words, these numbers do not spell doom for the tablet industry. They just prove that companies like Amazon and Apple are doing a good job of building products that last three or four years, rather than designing tablets that break down after 12 to 16 months.