YouTube working on secret app, crowd-funding tools

YouTube working on secret app, crowd-funding tools

The video service has launched “Creator Preview” videos to preview the new offerings and enhancements.

No stranger to innovation, YouTube has turned to crowd-funding of ideas to enhance its offerings. In a newly released “Creator Preview” video, the Google subsidiary revealed that it will release a mobile app to give video producers enhanced management tools on mobile devices.

Another revelation from YouTube is that it is looking to implement true crowd-funding resources to enable users to collect donations, contributions and tie other funding mechanisms within YouTube itself – and not third-party sites such as Kickstarter, Indiegogo or Crowdtilt. YouTube didn’t reveal specific details in the video. PCMag writer David Murphy suggested “small UI tweak to enable Twitch-like, instant-donation functionality.”

Two new features were also added to the video service. YouTube has introduced a new method for cover song artists – think Karmin – to make money from their content, provided the copyright owners give permission. The company has also tweaked how content is captioned by allowing creators to “crowd-source the captioning process” in up to 60 supported languages, per PCMag.

In the first installment released this week, YouTube’s Molly Nix says: “We saw creators struggling a lot with not being able to do basic YouTube management stuff on their phone. We saw this as a really great opportunity for us to build something that you guys can use on the go, and manage your channel anywhere you are.”

According to PCMag, the “Creator Preview” videos are the result of YouTube’s global satisfaction survey, which is conducted twice a year to foster engagement among the company’s partners and content creators.

The new enhancements join recent updates to YouTube’s comment management features and its Creator Academy. The company is continually seeking input, asking users to “share your thoughts with us on Google+ or Twitter” and promising that “we’ll be reading, responding and using your feedback to help make these upcoming launches even better,” YouTube said in a post.  

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