Advertisements for the iPad Air, the new razor thin model of Apple’s flagship tablet device, tout it as an extremely lightweight and intuitive computing experience, but recent developments indicate that the new model may bring something to the table that wasn’t advertised: explosions.

According to a report from the Daily Mail, a brand new display model version of the new Apple Air Retina spontaneously burst into flames on Friday at a store in Sydney, Australia. A spokesperson from the store, a Vodaphone branch, indicated that the device began sparking from its charging port before filling the store with smoke. Even after firefights arrived on the scene, the device continued to ignite sparks and smoke.

Fortunately, no one was hurt in the incident. The sparks and smoke did not cause a wider fire or instigate further damage to the rest of the store or its products, and all customers and staff had ample time to evacuate the store before smoke had filled the room from floor to ceiling. However, the same lucky break could not be used to describe the iPad Air, which looked like it had been microwaved by the time firefighters finally neutralized the situation.

The news is bad for Apple’s iPad Air, which was introduced in May and released a global market – and to general acclaim within the technology world – on November 1. An Apple representative reportedly paid a visit to the Australian Vodaphone store to retrieve the iPad for testing. Apple has not yet made a statement confirming the cause of the mobile device fireworks show, though speculation suggests that a “faulty overcharge protection circuit” may have been to blame.

In other words, mobile device stores like Vodaphone are a prime spot for future incidents to occur. While the Sydney iPad explosion may end up being little more than an isolated incident, there may be other faulty units out there, and since store demonstration models are always plugged in and charging, they are especially at risk for potential overcharge and combustion due to intense heat. In addition, iPad Air buyers should take caution not to leave their devices plugged in for longer than is necessary.

Will the story out of Sydney impact Apple’s sales for the iPad Air? That question remains to be answered, though Apple has certainly handled similarly negative press before. Stories of iPhones spontaneously exploded have been alleged on numerous occasions in recent years, and the phone continues to be a thoroughly in-demand model. However, if repeat store explosions continue to plague the iPad Air, then Apple could end up having to consider a recall.