Apple, IBM and Japan Post Group are teaming up to deliver 5 million iPads to Japanese senior citizens in an effort to improve quality of life.
The new plan includes the delivery of Apple iPads with IBM-developed apps and analytics to seniors to connect millions to their community, services, healthcare and their families. The Japan Post Group plans to expand the service in stages. After custom apps and Apple iPads were piloted, they concluded that their plan is to reach 4 to 5 million customers in Japan by 2020, according to TeleAnalysis.
Seniors currently make up nearly 25 percent–33 million people–of Japan’s population, and that number is projected to rise to 40 percent over the next 40 years. It seems that Japan is not the only country that is expected to face the same problems in the coming years.
Apple’s chief executive Tim Cook said at a press conference that every country is going to run into the same issue “sooner or later.” Chief executive for Japan Post agreed and said that “many countries” will be in the same situation soon.
Cook also called the new initiative “groundbreaking” and claimed that it would be “scalable around the globe.” Although the move appeared to be strategic for all three companies, Cook ensured that they are looking to “change how people live and work” and not “just sell stuff.”
The iPads will be added to Japan Post Group’s national Watch Over service. For a small monthly fee, elderly customers are checked on and their families are updated on their relatives’ well-beings via mail carriers. Japan Post Group will start piloting the service later this year, and it will be offered alongside the Watch Over Service.
For Apple and IBM, the new initiative is another step toward strengthening the partnership the two formed last year. They were mainly focused on creating mobile apps for workers in corporate fields, but Japan Post’s expansion plan brings their work into homes, according to New York Times.