Swift's team purchases TaylorSwift.porn and TaylorSwift.adult before those domains become available to the public.
The Internet Corporation for Assigned Names and Numbers will be allowing people to purchase hundreds of unique domains such as “.adult,” to “.porn” starting on June 1, and Taylor Swift’s team is already taking defensive measures against potential internet trolls. Icann is allowing public figures and companies the chance to claim select domains before they open to the public, so Swift has reportedly purchased TaylorSwift.porn and TaylorSwift.adult so no one else will have the opportunity to do so in the future.
Swift and her team have proven several times over the past year that they are incredibly business savvy; the popstar recently trademarked lyrics from her latest album, and pulled all her music from Spotify to keep music pirates from hurting her album sales. ICM Registry CEO Stuart Lawley told CNN Money that purchasing the upcoming Icann domains is a matter of being “first to the buzzer,” and Swift made sure to beat her haters to the punch.
“Microsoft has already registered Office.porn and Office.adult,” said Lawley, CEO of ICM Registry, which operates the .porn and .adult top-level domains, told CNN Money. “The same goes for TaylorSwift.porn and TaylorSwift.adult.”
While former US Sen. Jay Rockefeller recently voiced his concern that Icann’s upcoming release of hundreds of new domains is “little more than a predatory shakedown scheme” to force businesses and public figures to go on the defense and spend a lot of money in the process, Icann claims that the new domains “will be beneficial for all internet users, because descriptive domains, such as .healthcare, .deals, and .amsterdam, help ensure web users arrive at their intended destination.”
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