YouTube Kids will feature content from shows like Sesame Street and Reading Rainbow.
With more than one billion users, YouTube is easily the most popular streaming video site in the world. Now, in an effort to provide a better experience for those users on the younger end of the spectrum, the Google company is launching YouTube Kids, a new free app for Android, this Monday, February 23.
Planned for months, according to a USA Today report, YouTube Kids sprung from a collaboration between in-house YouTube engineers and third-party testers from groups like Common Sense Media. The new app provides a simple interface that eliminates distracting (and occasionally explicit) elements such as viewer comments. It also offers some unique features that parents will appreciate, like a parent-controller timer that powers off the app after a set amount of time.
“Parents were constantly asking us, can you make YouTube a better place for our kids,” YouTube Kids product manager Shimrit Ben-Yair told USA Today. “(Year over year) we’ve seen 50 percent growth in viewing time on YouTube, but for our family entertainment channels, it’s more like 200 percent.”
Forbes magazine reports that YouTube Kids will feature content from shows like Sesame Street, TuTiTuTV, Reading Rainbow, Thomas The Tank Engine, Yo Gabba Gabba, Talking Tom, National Geographic Kids, Jim Henson TV, Pocoyo and Dreamworks TV. And much to the excitement of fans of Reading Rainbow and Star Trek: The Next Generation, LeVar Burton reportedly will create an exclusive original series on YouTube Kids called uTech, which will examine next generation technologies.
While YouTube Kids will be available only on Android to start, Google promises that the app will expand to other platforms in the coming months.
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