In an unprecedented move for the family, the Kardashians are shying AWAY from the camera, announcing that they will not be doing any promotional interviews for the latest season of the television series.

According to TMZ, “Not a single Kardashian or Jenner will do press related to the premiere of ‘Keeping Up with the Kardashians’ Season 10.”

The immediate question becomes: why would a family that’s been willing to air their dirty laundry on national television for nearly a decade suddenly have a chance of heart?

For starts, patriarch Bruce Jenner’s transition to matriarch – a dramatic reveal simply too tantalizing for them to give away for free on the press circuit. So for those who love surfing the gossip rags and just have to know if the rumors swirling around the alleged transgender-Jenner are true, you’ll have to keep up with The Kardashians this season to find out.

Star of the series, Kim Kardashian West, recently met with her step-father to see if he was “emotionally OK” before she decided to support his decision to become a woman.

It’s being reported that Bruce wants to control how his story is portrayed. He’s currently chronically his experience in a mini docu-series that’s supposed to air as early as May – after the season finale of Kardashians, of course.

Already going through Kim and Courtney withdrawals? Don’t worry. “Keeping Up with the Kardashians” premieres this Sunday. Besides the controversy surrounding their step-father, there’s still plenty of beef between the Kardashian sisters, not to mention lots more fuss over baby North.