Google Now, an app the already revolutionizes the virtual assistant component of smart phones, is taking things one step further. On Friday, January 30^th, Google Now rolled out an update that allows third-party applications to get in on the action.

What Google Now does on its own is already pretty amazing. It streamlines relevant and useful reminders (Now cards) right to your lock screen based on information already in your phone. The idea is to keep you from having to seek out this information on your own and let you simply enjoy your day. If you have an appointment on your calendar to meet someone at a certain time, a Now card will appear on your phone in advance with a reminder and directions on how to get where you’re going, including traffic updates. It will let you know the weather early in the morning, and even update you on your favorite sports team’s score in real time throughout the game. Now, it can do even more.

Google Now is teaming up with other companies’ apps like Pandora, eBay, Lyft, Airbnb, RunKeeper, among almost 40 others, to bring you even more information when you need it and before you have to ask for it. Along with that appointment reminder complete with directions, the same Now card could include Lyft drivers near you to get you where you’re going. When an item goes up for auction on eBay that your search history shows you might have an interest in, you’ll know about it as soon as it happens.

Of course, you can customize your settings in Google Now and even opt out of the third-party app integration, but Google promises that your data is safe, and that you’ll love the app.