This Sunday, Feb. 1st, 2015, the 2015 Super Bowl will be taking place. Many of you will be tuning in for the thrilling matchup between the New England Patriots and the Seattle Seahawks. For others this is a time to pay attention to the commercials.

Last year, 111.5 million people tuned in to watch the Super Bowl, which creates a huge opportunity for advertisers to create memorable original content that will increase their sales next quarter.

This opportunity comes at a huge price though. According to Mike Ozanian of Forbes, it will cost $4.5 million this year for a 30-second ad during the Super Bowl and $9 million for a one-minute commercial.

When this much money on the line, these brands draw the attention of some huge stars to appear in their advertisements.

In a report from TMZ.com, Lindsay Lohan filmed a commercial for Esurance car insurance. Lohan is known for getting into high-profile car accidents which could make for a laugh out loud commercial.

Movie Studios will also be looking to get noticed at the Super Bowl with rumors that their will be trailers for Ted 2, Furious 7, Entourage, Jurassic World, Star Wars: The Force Awakens, and Batman v. Superman: Dawn of Justice.