How Pokémon GO Brightened a Dark World

How Pokémon GO Brightened a Dark World

Score a huge win for innovativeness, and the lessons we can learn from it.

All weekend, I’ve fielded texts from people who are despairing about the state of the country. Is some kind of unsolvable civil war developing between police and people, even between races? And how can politics solve this when the candidates seem to have every interest in actually exploiting and even exacerbating the problem? The opinion pages overflowed with expressions of deep sadness and warnings that, once again, the center is no longer holding. The nation is falling apart.

The integration between digital and physical in the Pokémon GO game go beyond anything most people have ever experienced.

What could possibly be the solution here? These problems seem so deep as to be insoluble.

Oddly, the answer might be in your pocket. Through our smartphones and the app economy, we are being given tools to allow us to reach the world and connect with others in ways that were previously unimaginable. This is not a political solution; in fact, it might be solution precisely because it is not political.

Pokémon Brings Us Together

Poetically, it was exactly this weekend – following so much terrible news and after a season in which two-thirds of Americans report being alarmed by their coming presidential choices – that millions downloaded and played one of the most delightful digital apps to yet appear: Pokémon GO.

It has broken all records on the numbers of downloads in such a short time. In only a matter of a few days, the mobile app had nearly as many real-time users as Twitter. It now lives on more smartphones that even Tinder. As a term, Pokémon is top trending. If you follow your Facebook home feed, you know all about this. If any application could be described as having swept the nation, this was it.

How can a silly game lift up our hearts and give rise to the better angels of our nature?

That something marvelous had happened was obvious to anyone living in dense population areas. Parks filled up with people playing the game. They were hanging out in public areas around malls, at bus stops, in parking lots, and just about everywhere.

People were holding their phones, playing the game, laughing and moving around. Crucially, people were meeting each other with something in common – people of all races, classes, religions; none of it mattered. They found new friends and came together over a common love.

And there was a common feature to all the people doing this. We smiled. We smiled at each other. Even now, even in the midst of a world in which “the center no longer holds,” we actually found that center again: a heart-felt affection for something we love and an awareness that others share that same aspiration.

It was absolutely beautiful to watch. With an element of fantasy and the assistance of marvelous technology, we experienced the common humanity of our neighbors and strangers in our community. This kind of experience is key for building a social consensus in favor of universal human rights.

Why We Love It

What was created through code started to become just as substantial and meaningful in our lives as anything that took up physical space and we could touch.The integration between digital and physical in the Pokémon GO game go beyond anything most people have ever experienced. Turn on your camera and you suddenly find opportunities for catching and collecting pocket monsters all around you. Head outdoors and chase them around, going up level after level and eventually find yourself at a gym where you can digitally battle other players in real space.

Dazzling doesn’t quite describe it. It is fun and imaginative, tapping into the inner kid of all of us. All the technological and intellectual discoveries over the last decades are on display. It all feels so real, all this capturing, collecting, and battling.

The industry calls it “augmented reality.” It’s a new level of gamification, not just something that happens on a screen. It reveals a layer of fantasy within the existing structure of reality itself, meaning that it brings to life the most delightful imaginings of our hearts. It helps us see what we would otherwise not see, and allows us to interact directly with the digitally existing thing.

In this way, Pokémon embodies something that we’ve all begun to intuit but haven’t been able to frame up completely. It is this: there is no longer a separation between what we once called real and what we think of as being a pure Internet fiction. The two are blending in ways that are dramatically enhancing our lives. We are to the point where we can no longer even imagine how the world even worked – and how our minds worked – before market forces blessed humanity with digital innovations.

The Great Blurring

Jeffrey Tucker
Jeffrey A. Tucker

Jeffrey Tucker is Director of Content for the Foundation for Economic Education and CLO of the startup Liberty.me.  His latest book is Bit by Bit: How P2P Is Freeing the World.  Follow on Twitter and Like on Facebook. Email



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