She started her own nanny and babysitting service when she was just 12 years old because she had been so disappointed at the performances of her own babysitters. Now, at 15, young Noa Mintz is well on her way to becoming one of the youngest and most successful entrepreneurs in the country.
Even when she was a very little girl Noa Mintz knew that all of the babysitters her parents set her up with in her native Manhattan left much to be desired. She didn’t see any of them as being all that special. They just didn’t seem dedicated enough for young Noa. For the most part, her babysitters just took her somewhere that would lend itself to self-entertainment and then they would wander off and return to their cell phone addictions.
When Noa was just 7 years old, she quietly and respectfully approached her mother about it. She told her mother that she “needed to get more bang for her buck” with regard to babysitters, according to Entrepreneur Magazine. The babysitters that Mom was hiring just weren’t living up to what young Noa perceived as truly professional standards.
So, at the tender age of 12, Noa took matters into her own hands. Over the summer break from middle school, she formed the company called Nannies by Noa and began getting the word out. Her goal was to match families in the New York City area with real caregivers and babysitters who were highly engaged and highly trained.
She began recruiting caretakers from her own group of friends and from their friends. She also reached out to SoulCycle and every time she matched a family with one of her nannies, she charged them $200. Now, at the age of 15, Noa has nearly 200 clients and a staff of 25 nannies and slightly over 50 babysitters.
She has been guided by her father who works in the financial services industry in private equity. She charges 15 percent of each of nanny’s gross salary, which ranges anywhere from $50,000-$80,000 a year and just a flat fee of $5 on every babysitting job she sends one of her sitters on. To date, she had grossed $375,000 and is looking to expand and hire on help because she says she is just too exhausted from doing everything. She even has taken on a friend, a 26-year-old social worker who had originally applied to her for a nanny position, to run her day to day operations.
“It’s crazy to look back and see that I gave people jobs,” Noa said. “It’s amazing to see what I am capable of.”
