Recent high profile hacking incidents involving major companies and huge data breaches are making all industries nervous. Now the head of the Google spinoff Alphabet is challenging the industry on beefing up data security measures.

At a recent cybersecurity meeting in New York, the Chairman of Alphabet Eric Schmidt discussed the potential for any company to be the next hacking victim, according to Entrepreneur. In his keynote address, Schmidt noted that when he asks companies about their data security measures, they typically can’t definitively say that their data is secure.

Schmidt also stressed the importance of encryption, claiming that Google’s practices are more secure even than the government’s most strenuous digital security. Given that larger bits means greater encryption, he said, in 2013 Google moved to 2048-bit keys, following revelations of the National Security Administration’s program of spying on Americans.

Schmidt noted that such encryption makes Gmail a more secure storage entity than most business or government sites.

Requiring more than one password for entry into secure areas is another simple measure Schmidt says needs to be more widely adopted. Without such two-step authentication practices, he said, systems are vulnerable to hacking attacks.

Earlier this week, the Senate passed the Cybersecurity Information Sharing Act, purportedly to help companies share information on preventing hacks. But critics worry that the measure wonter deter hacking but could leave private customer information vulnerable to warrantless collection by government or police agencies.