Apple is set to launch a new suite of accessories for Apple TV.  With sales over $1 Billion in 2013, CEO  Tim Cook quips, “It’s a little more difficult to call it a hobby these days.”

According to Buzzfeed’s John Paczkowski, the Apple TV debut in September will be the buzz of their annual fall conference which normally is reserved for the iphone launches timed for frothing up holiday sales.

As usual, Apple is secretive about products, but  still allowing a few tidbits out to mix with rumors. Apple watchers say to look for new streamlined tv. A new remote with haptic touch and more RAM to go with the new A8 chip.

Bringing  a new dimension to the offering will be the launch of tv APPS– games, lifestyle and other apps. The platform will be a new playground for app developers.

The Wall Street Journal has reported that the fall will also see the unveiling of Apples own video streaming service in a market that is rapidly growing.

Not to be left out, Siri joins the television arena offering instructions and menu assistance.