Microsoft is promoting its new release while managing the sting from its biggest downsizing ever.
As Microsoft gears up for its latest rendition of the Windows operating system, to be released on July 29, it has told users through its Lifecycle Fact Sheet that standard support will last through October of 2020, and extended support through October, 2025, according to a report in VentureBeat
In signaling this, it means consumers who chose the free upgrade from version 7 or 8.1 will get free fixes for 10 years. The shift in Microsoft’s thinking is tied to its change it recognizing revenue, in a presentation released in June, Microsoft’s so-called “Windows as a Service” model indicates they’ll ship new features over time, thus deferring revenue. In other words, they won’t have to force releases into obsolescence in order to keep making money of the franchise.
Microsoft is doing its best to generate buzz for its new product and model. They are creating fan clebraions around the world in 13 different cities, according to this press release, and is launching a global advertising campaign, celebrating new features like Cortana (Microsoft’s answer to Apple’s Siri), its new “Edge” browser, and Windows Hello face recognition.
Microsoft is also emphasizing a commitment to global nonprofits such as Save the Children and the Global Poverty Project in a year-long, $10 million initiative tied to the product launch, called “Upgrade Your World”.
The program is coming on the heels of the largest layoff in Microsoft’s history, where more than 18,000 cuts are taking place, or 14% of its workforce, as it retreats from its failed acquisition of Nokia’s mobile phone business.
