Under Armour CEO Kevin Plank has just pulled a weird move when it comes to the company’s own stocks that suggest he is focused on one thing and one thing only: maintaining a firm grip on the company, shareholders be damned.

Plank is responsible for turning Under Armour into the success it is today, a leader in the manufacturing of workout gear rivaling global behemoths like Nike, but if there’s one thing Plank doesn’t want it’s shareholder democracy — something he proved recently by creating “Class C” common stock, or stocks that don’t allow the owner to vote, according to a Bloomberg report.

Plank took Under Armour public back in 2005, but has worked hard since then to create a complex system of stock classes to allow himself to still accept investors’ money but at the same time maintain his grip on how the company is run. Everyday investors are capable of Class A shares, but his Class B shares provide 10 times the voting power. Now, this third class he wants to issue would provide no voting rights at all.

Still, Under Armour is not the first company to try something like this. Google Inc. did the same thing to keep its own founders in control. But corporate governance experts have slammed the move, according to Bloomberg, arguing it is a bad way to run a public company and shareholders should be treated like owners.

Bloomberg quoted Nell Minnow, vice chair of ValueEdge Advisors, who called anyone who buys a nonvoting share a “nitwit.” After all, if you have a nonvoting share, you can’t voice your displeasure about the direction of the company.

In the end, it provides zero accountability is a CEO fails to deliver, and that creates tremendous risks to shareholders, experts say.

However, Under Armour is laughing all the way to the bank: ever since going public in 2005, Under Armour’s stock has increased an astounding 2,400 percent — which makes it an attractive company for investors, even if they can’t vote.