Underage drinking has been plummeting in the last decade, and binge drinking among minors is dropped fast as well — all signs that all those efforts to get the word out how harmful such behavior is may be actually having an effect, according to a Washington Post report.

The Substance Abuse and Mental Health Services Administration released a report that indicated that the number of people between the ages of 12 and 20 who drink dipped a tremendous amount between 2002 through 2013, going from 28.8 percent to 22.7 percent, and binge drinkers in that age group declined from 19.3 percent fo 14.2 percent.

So what’s behind the decline? There are likely a number of factors at play, one of them being more strict enforcement of the National Minimum Drinking Age Act that was passed in 1984. Then there’s an increase in the price and the taxes on alcohol that has made it difficult for minors to afford it. But perhaps most important is a widespread campaign to change how alcohol is viewed by minors.

There has been a huge amount of advertisements everywhere on how dangerous drunk driving and alcohol poisoning can be, and that appears to be having an effect on young people who are more aware of the downsides of drinking in large quantities.

And there’s been other upsides to this decline. Because of the fact that alcohol is often tied to sexual assault, being hyper-aware of drinking causes minors to think twice about putting themselves in a compromised mental state that would cause them to make poor decisions, according to the report.

Still, much work needs to be done as alcohol consumption among minors remains a tremendous problem. It’s the most common drug used by youths, and the fact that 14.2 percent of minors are binge drinking remains an alarming figure. However, it does indicate that methods to raise awareness have been working.