The companies hope to bring the simplified device to other countries soon.
Apple and IBM are collaborating to make an iPad specially adapted for the needs of elderly people. The new product, which will debut in Japan, will come installed with IBM apps that feature large text and simple user interfaces.
The new iPad for the elderly will also come loaded with health-focused apps that will help users manage their medication, track their fitness, and plan diets. A simplified version of FaceTime intended to make it easy for senior citizens to stay in contact with their families and doctors will also come standard with the tablet.
The elderly are a fast-growing demographic group in Japan and in almost all other developed countries. The Japanese government predicts that senior citizens will make up as much as 40 percent of the country’s population by 2055.
Apple hopes that by creating products specifically targeted at the elderly it will be able to take advantage of this demographic shift by appealing to a new generation of tech-savvy senior citizens. The company is trying to increase sales of the iPad, which went down 29 percent last quarter.
The new device will be distributed by Japan Post, which sells financial services to almost every senior citizen in Japan. Japan Post will buy the iPads in bulk and mail them to 4 to 5 million of its customers. The tablets will either be free or available for a very low monthly fee.
Tim Cook, Apple’s CEO, said that the company is planning to bring the iPad program to other countries, including the U.S. It will be harder to distribute the devices in other countries, however, because most nations don’t have an organization like Japan Post that does business with the country’s entire over-65 population.