Want your $17,000 luxury Apple Watch Edition to impress your clients by making fart noises? Too bad. Apple has rejected the submission of what has been billed the very first fart app for the Apple Watch: Fart Watch.

There’s plenty of fart apps on the iOS App Store — hundreds, in fact — which allows you to make all manner of rude noises on your iPhone, but this one would take advantage of the Apple Watch’s wrist-worn button to allow someone to surreptitiously trigger fart noises in any situation, according to a SlashGear report.

But Apple doesn’t think the idea is so funny. In a statement, the company was blunt: “We do not accept fart apps on Apple Watch.”

The full rejection notice sent to the developer went into a little more detail, pointing to various regulations for apps in the App Store, noting that apps that duplicate content already in the Store such as burp, fart, flashlight, and other apps, are often rejected. After pointing that out, it pointed out that “your Apple Watch app is primarily a fart app.” No dice, Fart Watch.

The hard line Apple Watch is drawing on fart apps that can already be installed on iPhones is a little curious, but perhaps the company is protecting the image of its expensive new venture which it is trying to position as a luxury item for posh people. And perhaps someone walking around wearing a sleek new Apple Watch that is making fart noises doesn’t exactly contribute to that image.

But, it could be a temporary ban. Apple is almost certainly very concerned about the early image for this risky new venture, and once the dust has settled, perhaps they’ll be more willing to loosen the rules. Then, perhaps we’ll be surrounded by a society filled with people walking around wearing farting watches.