Google may be the new wireless carrier of the future.
Google’s upcoming wireless operator service is already making moves to get ahead of the competition. The tech giant is making negotiations for cheaper roaming than what is currently the industry standard. This is only a small step, and is not even confirmed by Google yet, but it could be the first offensive stance taken by Google against Verizon wireless, AT&T, T-Mobile and Sprint.
Data is said to also be at the center of Google’s launch into the mobile carrier market. Data is currently limited and expensive in existing mobile phone plans, especially when traveling abroad. If Google starts revolutionizing that standard, they might make some serious head-way against the major names in the business.
To take hold of the demand for lower roaming charges, Google is partnering with Hutchison Whampoa, owner of the Three network in the UK, which is already well-known for slashing the cost of data roaming for British users when they venture beyond their borders.
One cornerstone of Google’s new identity as a wireless operator could be instant switching between Wi-Fi and cellular networks. However, Google does not have current large-scale plans to topple the current leaders in the mobile carrier service industry. Google says it wants to drive innovation rather than just monopolize a market.
Google Fiber, Google’s broadband carrier brand, is another example of Google using small-scale projects to establish a template for better service than widespread market penetration, at least to begin with. It’s not beyond the bounds of possibility that if you sign up for Google’s brand new mobile network you’ll get free Wi-Fi calls and downloads whenever you venture into a Google Fiber-equipped part of the country.