The new features loaded into the revamped box are impressive, sources say.
The long-awaited, revamped Apple TV may be about the hit the market, according to a new report. Apple sources have revealed to Buzzfeed that a new model of the recently discounted set-top box will be unveiled at the annual World Wide Developers Conference in June.
And according to these sources, the new features loaded into the redesigned Apple TV are impressive. They include voice control of the TV with Siri, a “dramatic” increase in device storage space, a sleek new design, and, at long last, an actual app store. The set top box will also reportedly be able to serve as a central hub for Apple’s home automation kit, iHome.
The announcement of the new Apple TV is not the only splash the Cupertino company has made in the television market recently. According to the Wall Street Journal, Apple’s long-thwarted plans to develop its own Internet subscription TV service may be finally coming to fruition. The Journal reports that Apple is in talks with television programmers to offer a “slimmed-down” bundle of networks as early as this fall. As many as 25 channels could be included in the package, according to the report.
Television has been an “area of intense interest” with Apple for awhile now. These latest moves suggest the company is looking to go beyond merely offering another device to compete with the Roku, Google Chromecast, and Amazon FireTV. Rather, Apple appears to want to re-imagine a medium (television) that in many ways has not really been updated since the seventies. But whether this vision of a fully networked “digital living room” will be another smashing success for the company remains to be seen.
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