Twitter CEO Dick Costolo confirmed Thursday that the social media company had reached a deal with Google for real-time tweets to show up in search results. Rumors of the deal swirled earlier this week, after sources close to the negotiations told Bloomberg the companies had reach an agreement to allow Google access to Twitter’s “firehose,” the data stream generated by the service’s 284 million users.
A similar agreement existed between the companies from 2009 through 2011, before it expired when the companies could not agree on terms to extend the license. Since 2011, Google’s search engine databots had to manually crawl through Twitter for information, a time-consuming process that ensured any twitter links populating search results would not be in real-time.
TechCrunch reports that the new deal could have implications more widespread than mere real-time tweets. It could lead to twitter information beyond text showing in search results as well, like Twitter Cards or location data.
Twitter clearly hopes the deal will bring in more non-user eyeballs to Twitter content. In fact, unregistered users (or non logged in ones) who click on a tweet through a Google search result will brought to a page specially designed for them. From there, Twitter will reportedly provide an option to sign up for the service, as well as display some advertisements.
“We’ve had a relationship with Google for years,” said Costolo, according to TechCrunch. “We’ve got the opportunity now to drive and aggregate eyeballs to logged-out experiences that we plan to deliver on the front page of Twitter.”
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