One of the most highly anticipated consumer gadgets ever, Google Glass’ time may have come too soon. A breaking report in the New York Times reveals that the gadget was plagued by numerous problems, chief among them the intense public spotlight on a product that was not ready for prime time.
According to BBC News, Google discontinued sales of the smart spectacle in January and halted the Google Explorer program then as well. But Google Glass is not dead though. Rather, the project will be restarted with new leadership. In this new incarnation the Glass development team will be overseen by jewelry designer, Ivy Ross, and former Apple product executive and creator of Nest, Tony Fadell.
“Early Glass efforts have broken ground and allowed us to learn what’s important to consumers and enterprises alike,” Mr. Fadell said in a statement, according to the Times. “I’m excited to be working with Ivy to provide direction and support as she leads the team and we work together to integrate those learnings into future products.”
Sources tell the Times that the product will be redesigned from scratch and not released to the public until it is “perfect.” This strategy contrasts sharply with the original Google Glass roll-out, which featured skydivers, fashion icons, and celebrities, all before developers felt the product was ready for a mass audience. And as the Times notes, this very imperfect product matched with $1500 price tag, led to a very intense public backlash.
So Google went back to the drawing board.
“We’re continuing to build for the future,” the Glass team said in a blog post. “You’ll start to see future versions of Glass when they’re ready. (For now, no peeking.)”
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