Victoria’s Secret announced Wednesday that several of their hottest supermodels will star in their upcoming Super Bowl ad, but viewers surprisingly may not get to see any of them dressed in the company’s lingerie. Adriana Lima, Doutzen Kroes, Candice Swanepoel, Lily Aldridge and Behati Prinsloo will reportedly be seen during a break in the game’s fourth quarter playing a surprisingly intense football game of their own to promote the Victoria’s Secret Valentine’s Day line.

Victoria’s Secret proved in their two past Super Bowl ads that they don’t need dress their models in lingerie to attract buyers. Their most recent ad, which aired in the 2008 game, featured a G-rated discussion by Lima about games that men and women play. Even though Lima was fully-clothed, the ad did reasonably well, finishing 22nd out of 54 game ads according to USA TODAY’s Ad Meter consumer rating. Along with their announcement on Wednesday, Victoria’s Secret posted a teaser video online which featured their “Angels” playing football in full uniforms which displayed their names on the back, and only showed their faces in the teaser’s final seconds. At the end of the video, the message “Don’t drop the ball. It’s not Valentine’s Day without Victoria’s Secret” is displayed.

Valentine’s Day is the second largest sales period for the retailer behind Christmas, partially because it is one of the few times of the year that men shop at Victoria’s Secret. Reports note that nearly 40 percent of Victoria’s Secret buyers during the holiday are male, compared to only 5 percent during the rest of the year. Having an ad during the Super Bowl is also appealing to the company because the broadcast is viewed by more women overall than female-oriented television events, such as award shows and reality shows.

“The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience that Valentine’s Day is right around the corner,” said Victoria’s Secret CEO Sharen Jester Turney in a statement.