Macy’s to completely overhaul its operations as customer demands change

Macy’s to completely overhaul its operations as customer demands change

The company will also look at launching an off-price business in the same vein as retailer TJ Maxx.

Macy has plans to overhaul its merchandising and marketing operations to deal with seismic changes in how customers shop and buy — and may even launch an off-price business that would be similar to retailer TJ Maxx.

The retailers announced plans on Thursday to shutter 14 department stores and open two locations, which would trim costs by $140 million, money that could be reinvested into the business, the company said according to an Associated Press report.

Its overall workforce of 175,000 will remain relatively constant — although 2,200 workers will be laid off nationwide, those numbers iwll be made up by increased staffing in other areas, including an expansion of its online division in San Francisco that will require 150 workers.

Macy’s has performed relatively well during the economic recovery, benefiting from a strategy of tailoring merchandise to individual market, but it is still dealing with a consumer that is buying in different ways than in the past.

As a result, the company is looking at new services to improve convenience for customers, including testing same-day delivery of products that are purchased both at Macys.com and Bloomingdales.com in eight major markets in the United States. Also, customers will be able to pick up merchandise ordered online at nearby stores, and the company launched a mobile shopping app for the holiday season.

The next step for the retailer is to increase its number of outlet stores, as well as look at the potential for an off-price business.

The company noted that a key sales metric rose 2.7 percent during the holiday period, which is what the company expected. Its stock dipped 3 percent in after-hours trading.

Macy’s is based in Cincinnati and operates more than 800 stores.

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