The console is attempting to make its first splash in the Chinese market, which only last year saw its 14-year ban on foreign consoles lifted.
Sony plans to delay the launch of its PlayStation 4 in China after originally planning to launch it on Jan. 11.
Citing “various factors,” the company said in a statement today that a new sale date hadn’t yet been determined. No exact reason was given for the delay, but Reuters reported that a source informed them that prolonged negotiations with Chinese officials were a major reason behind it.
It would have been PlayStation’s first arrival in China since Sony started leaning on its gaming business to help it recoup losses in the mobile division, according to Reuters.
China had a ban in place on foreign gaming consoles for 14 years until it was lifted last year, allowing Microsoft to launch the latest version of the Xbox in September. Sony doesn’t want to get left behind in the Chinese gaming market and wants to give Microsoft some competition.
China is the world’s third largest gaming market, with revenues reaching $15 billion last year, but strict censorship rules make it difficult to sell lots of popular titles in the nation, which could impact sales of new consoles.
PC and mobile games also provide a lot of competition to the console market, and since consoles have been banned until recently, those platforms have been able to establish a dominant foothold in the nation.
Sony is trying to get licenses for 30 games, and is having to deal with censorship issues in order for them to be approved. It said it is working closely with the government to ensure that they meet its approval.
The proposed price tag for PlayStation 4 in China is $467 in local currency, which is a little bit higher than its $400 price tag in the United States. The Xbox, meanwhile, sells for nearly $600 and has 10 titles for sales in China, mainly sports games like Forza Motorsport 5 that were able to evade censorship restrictions.
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