Calvin Klein began in 1968 as a coat store in the York Hotel in New York City. During the early years they had models such as Brooke Shields and Bruce Webber. Now with over a dozen brands and numerous offices located in throughout the U.S. and abroad, they have grown into a international label. Under the current owner, Phillips-Van Heusen, the fashion company founded by Calvin Klein now gets their latest face of the prestigious firm. After several months of arbitration CK has released a teaser for Justin Bieber new ad placement.

The Canadian natural achieved his celebrity status after being spotted by his current manager, Scooter Braun, through YouTube clips when he was only 13 years old. With three album releases and several guest spots in films, he has now set his sights on a modeling career. As of Tuesday, the singer and songwriter Bieber, finished discussions with the fashion label, Calvin Klein, to begin with their upcoming campaign.

As of Tuesday, Twitter is breaking out with the recent six second Calvin Klein video for Bieber’s new underwear ad. The clip in the ad shows starts with Bieber’s back turned, showing his skills on a full drum set. While Bieber and the woman he pulled in close are only presented from the neck down, photos released shortly after revealing the bigger picture. The now 20-year-old is shown in his jeans, and of course Calvin Klein underwear, while embracing an anonymous model.

The model being enticed is Dutch Lara Stone in a denim jacket. Stone, from Gledrop in the Netherlands, married the British comedian David Walliams in the beginning of 2010. Two years later Stone came in eighth place in Forbes list of top earning models list. The following year she gave birth to a beautiful boy who she named Alfred. Among her many accolades, the most recent work is in the Calvin Klein ad campaign with Bieber.

The shirtless look is nothing fresh for Justin Bieber, as there are several photos captured, he is wearing only his jeans and CK underwear. The case with the Cannes Film Festival frenzy and him in only his signature underwear while being mocked during the Fashion Rocks 2014 event. The Calvin Klein ad will be one of the first times Bieber has been praised for his shirtless look. Bieber has journaled his physical change, by Instagram updates, over the past year. He has shown how he has changed from the skinny teen pop star to a built adult. He has also reportedly been training with the Biggest Loser star, Dolvett Quince. Unfortunately they halted training after Quince joined the Biggest Loser in 2011. Bieber’s new trainer has him training usually an hour a day, five days a week, emphasizing on Bieber’s chest and shoulders.

Bieber is now following in the footsteps of the other celebrities who have taken part in the #mycalvins movement such as Miranda Kerr, Fergie, and Vanessa Hudgens. Among the successful models who appeared shirtless for CK is Mark Walberg.