This year’s International Consumer Electronics Show in Las Vegas will draw a whopping 3,500 firms to showcase the latest and greatest of gadgets and other tech advances.

The CES, which runs from Jan. 6-9, remains a big draw in the tech world despite a growing trend of tech firms simply doing big-budget unveils on their own — a circled date on the calendars of many movers and shakers in the tech world, according to a BBC report.

Giant televisions with innovative new technologies will likely feature prominently at this year’s show. Last year, it was bendable TV sets that drew attention, but now picture quality is likely to take center stage.

LG will be a big player in that area, as it has already announced the introduction of quantum dot tech to its 4K ultra high-definition televisions. Quantum dot tech which refers to a method of placing tiny crystals to enhance the images with 30 percent better color accuracy than an LCD TV, according to LG.

Sony has experimented with the technology as well, but LG says Sony is dependent on a toxic substance known as cadmium, making its offer much safer and eco-friendlier.

LG will also be pushing version 2.0 of its webOS smart TV user interface, while Samsung has pumped up its ability to create TVs that can play PlayStation 3 games without a console due to a tie-in with Sony’s PS Now stream video game service.

Google will also be attempting to make its own dent in the TV market, as its Android 5.0 system will be running on TVs offered by Sony, Sharp, and Philips.

Expect more emphasis on measurements of brightness known as “nits,” which makes a TV look less overwhelmed by sunlight. Also, Amazon and Netflix may make big announcements about increasing 4K content, especially a 4K Blu-ray player with higher quality video than services based on the Internet.

Rumors have suggested Chinese manufacturer Xiaomi may also attempt to make a splash at the event. The smartphone manufacturer could unveil a new offering and announce its available in the United States — however, a spokeswoman told the BBC that the company won’t participate in the event.

Smartwatches may also feature prominently at the show. Goldkey, for example, has created a smartwatch that uses the Android system and can also be used as a wrist telephone.