Even a cursory glance at Facebook’s self-produced “Year in Review” reveals that a lot of planning went into the montage-style video. The dramatic production compiles the trendiest and most popular posts and topics on the social media site over the past year, combining video, photographs, and hash tags.

Many users of the site, however, are finding that not nearly as much planning went into how Facebook compiled users’ own personal “Year in Review” posts.

Eric Meyer, a writer and web consultant, wrote that due to the loss of his 6-year-old daughter to cancer, he tried to skip even the preview of his “Year in Review” slideshow. However, Facebook automatically integrated a personalized entry, which advertises the feature, into his newsfeed. Thus, he could not avoid those painful memories.

The “Year in Review” slideshows are an automated collection of posts, pictures, and topics with which users most engaged over the past year. Facebook uses an algorithm to gather the collage of information from its users’ pages, network of friends, and web activity and in choosing what the Year in Review posts will highlight.

Facebook users are not given the option what they want and do not want to highlight. Obviously, this allows posts and topics regarding subjects users may want very much to forget to creep into their automatically personalized “Year in Review.”

In Eric Meyer’s case, this meant pictures of his daughter who passed away on her sixth birthday joined with pictures of parties he had posted on his personal page, along with confetti and canned exclamations.

Yet, despite the pain it caused him, Meyers has acknowledged it is clearly not the intention of Facebook’s staff to hurt or be cruel to its users.

As if to prove that exact point, Jonathan Gheller, who is the “Year in Review” app’s product manager, reached out to Eric Meyers to personally apologize and thank him for the feedback regarding the software’s shortcomings.

This all comes after a conference where the director of product design at Facebook, Margaret Gould Stewart, announced that the company no longer internally refers to users as “users,” and instead refers to them as people. Stewart also announced the formation of an “Empathy Team.” The goal of the “Empathy Team” is for the designers, engineers, and other staff to attempt to see the world through the eyes of its advertisers and users.

With this recent design flaw forcing some Facebook users to relive their bad memories, the social media company will need to work a little harder on its empathy and its people skills.