Kim Kardashian was tackled by red carpet prankster Vitalii Seduik on the way to a Balmain fashion show during Paris Fashion Week last September, but the traumatic incident didn’t take away her love for the expensive brand. She and husband Kanye West have officially been named the new faces of Balmain’s spring/summer 2015 menswear campaign, which is titled “Army of Lovers.”

In the first promotional image for the campaign, the sultry reality star is about to give West a steamy kiss. Photographer Mario Sorrenti asked the couple to give their best serious model faces for the other campaign images, which were released online on Monday.

“For this Menswear campaign, I wanted to capture a moment of love,” said Balmain creative director Olivier Rousteing. “Kim and Kanye are style icons and friends. It is an honor to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”

Fans of Kim and Kanye won’t be surprised that they chose Balmain for their first ever ad campaign together, as the couple’s one-year-old daughter North West was gifted three custom Balmain jackets by Rousteing himself in November. Kanye has also been spotted in public several times wearing the same black blazer with gold buttons he models in his solo shot for the “Army of Lovers” campaign, and Kim wore a dress designed by Rousteing during her bachelorette party.

The Kimye ad campaign continues this year’s trend of getting big name celebrities rather than models to front labels. Julia Roberts was recently selected as the face of Givenchy, and Nicki Minaj was chosen to front a campaign for Roberto Cavalli.