Shopping malls, Wal-Marts and Targets around the country today have experienced a Black Friday like no other— but surely not the kind that retailers were wishing for.

Continuing with the protests that began with the police shooting of Michael Brown in St. Louis, Missouri, the grand jury’s Monday night announcement stating that no indictment will be made concerning the incident has fanned the protester’s flames once more.

In the mindset of “hitting them where it hurts,” protesters are attempting to take out the “black” in Black Friday by encouraging African-Americans and sympathizers to abstain from making purchases on a day known for steep consumer discounts. “We want them to think twice before spending that dollar today,” said Kristina Colon, a member of Let Us Breathe Collective. “As long as black lives are put second to materialism, there will be no peace.” Organizations hope that the impact of lost dollars on the economy will show the government that “Black Lives Matter,” one of the repeated mottos of the protesting organizations.

Protests have become more peaceful days after the grand jury announcement, and most Black Friday protest issues were handled efficiently. In the St. Louis Galleria shopping mall, a few stores in malls closed their gates in a show of solidarity as protesters walked past, and police had to escort protesters out of areas for crowd control purposes. The mall eventually closed down today to reopen again at 4 p.m. “Blackout Black Friday” protests were scheduled for Nashville, Tennessee; Brooklyn, New York; San Diego, California; Raleigh, North Carolina; Atlanta, Georgia; Elizabeth, New Jersey; New York City and Philadelphia, Pennsylvania. Protests around the nation have been reported to have a very few amount of protesters to over 100.

Solange Knowles showed her support of the protests in an Instagram post announcing the postponement of her Puma sneaker design release. She will instead release it on Monday, December 1.