Sony forced to offer rebates due to misleading claims about PS Vita

Sony forced to offer rebates due to misleading claims about PS Vita

As part of the settlement, Sony will now issue either a $25 cash or credit refund, or a $50 merchandise voucher.

Sony’s “game changing” PlayStation Vita was not so game changing after all, according to the Federal Trade Commission (FTC), who just announced that the electronics manufacturer  has agreed to settle FTC charges that it deceived consumers with false advertising claims about the “game changing” technological features of the Vita.

As part of the settlement, Sony will now issue either a $25 cash or credit refund, or a $50 merchandise voucher for select video games, to early adopters of the handheld gaming console. To receive the rebates, customers will have had to have purchased a Vita before June 1, 2012.

“As we enter the year’s biggest shopping period, companies need to be reminded that if they make product promises to consumers — as Sony did with the ‘game changing’ features of its PS Vita — they must deliver on those pledges,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, in a news release.

In particular, the FTC took issue with Sony’s claims that the Vita would let consumers play their PlayStation 3 games via “remote play,” and that they could engage in “cross platform” play by starting a game on a PS3 and then continuing it right where they left off, on a PS Vita. In reality, the FTC alleges, these features were only available for a few select PS3 games, varied significantly from game to game, and required consumers to buy two versions of the same game, for both the PS3 and the PS Vtia.

Sony, for its part, disputes the FTC’s allegations. It claims the settlement is merely a way to put the issue to bed and focus on driving sales in the upcoming holiday season.

“We have a strong difference of opinion with the FTC as to the message that PS Vita purchasers took from that advertising,” Sony said in a statement, according the Washington Post. “We decided to settle the FTC’s inquiry in order to focus on the PlayStation 4’s momentum into this holiday, where PlayStation Vita continues to play an important role.”

Be social, please share!

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a Reply

Your email address will not be published. Required fields are marked *