FTC slams Sony on accusations of deceptive PS Vita ads; Sony will pay up

FTC slams Sony on accusations of deceptive PS Vita ads; Sony will pay up

The electronics giant disputes the charges, but said it settled in order to focus on holiday sales.

Sony will offer refunds to its customers over accusations of misleading Playstation Vita ads.

Sony made the offer of partial refunds to settle U.S. Federal Trade Commission charges that ads it ran in 2011 and 2012 for PS Vita were deceptive about cross-platform sharing and other features. The company will provide either a $25 refund or a $50 voucher for video games or services, according to an FTC release as reported by PC World.

The offer applies to those who bought the handheld gaming console before June 1, 2012.

In the deal, Sony was banned from making other deceptive advertising claims for the PS Vita, which retailed for $250 when launched.

The problem the FTC had with the ads was that it suggested the Vita could be used to remotely play games on a Playstation 3, continuing games that had been started on the larger console. This, the FTC said, was misleading, as consumers couldn’t seamlessly switch from one console to another within a game, according to the agency.

In a statement, the FTC said that in ‘MLB 12: The Show,’ a customer could only save the game to the Vita after playing the entire nine-inning game on the PS3. In reality, Sony wanted consumers to buy two versions of the same game, one for the PS3 and one for the Vita, in order to take advantage of this feature, the FTC said.

In fact, most games on the PS3 don’t run the on the Vita, according to the commission. One of the incompatible games, “Killzone 3,” was featured prominently in commercials promoting remote play.

The FTC slammed Deutsch LA, the company that produced the ads for Sony, for not only participating in deceiving consumers but also urging employees to talk up the console on Twitter without revealing their connections to it. The FTC said that practice has been banned.

Despite the agreement, Sony said it has a “strong difference of opinion” with the FTC, and stood by the PS Vita especially in connection with the release of the Playstation 4., launched a year ago.

The company said it only settled the FTC’s inquiry so it could focus on Playstation 4 sales during the holiday, and that Vita plays an important role in that. He said the company doesn’t agree with FTC’s characterization of how consumers received their advertising message about Vita.

The settlement will allow customers to get “additional value and content for their handheld system,” said the company in a statement.

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