The service is called Google Contributor, and it allows users to pay $1, $2, or $3 a month to get rid of ads on on the websites they use.
It seems that, with each passing year, internet users come to hate online advertisements even more. While ads are, in most cases, what allow websites to make money and continue operation, consumers simply hate being attacked with pop ups, videos, or even just sidebar advertisements that are trying to sell them something. A solution exists with ad blocking software, but that concept is only ideal for the customer, since blocking ads also blocks their revenues.
Now, though, according to a report from Wired, Google has come up with a solution that could potentially appease both sides. The service is called Google Contributor, and it allows users to pay $1, $2, or $3 a month to get rid of ads on on the websites they use. That money is then split up among the sites that users visit most frequently, and the ads are replaced with simple notes that say “Thank you.”
That this solution is coming from Google is interesting, as the company has been repeatedly criticized for infringing upon the privacy rights of customers in order to collected information for targeted ads. Still, the concept shows a possible direction that the web could take in the future. Nowadays, more people are using the internet for more things. However, the presence of advertising is frustrating for many users, suggesting that the current online revenue models are not ideal.
Right now, Google Contributor is only testing with about 10 sites, including the Onion and Mashable. However, if Google decides to pursue the service further, it could easily expand to include much of the internet. If there is a company that can manage a huge undertaking like this, Google is probably the one.
If Google Contributor could expand, then it would essentially work as a web subscription or patronage model. Users would give a small amount of money each month, which would then be split up among the sites they visit. This transaction would eliminate the presence of advertisements, but unlike ad blockers, would still make sure that the website owners earn money from their visitors.
Of course, not all users will be willing to pay up even the few dollars that Google Contributor would cost. Since ad blocking software can be had for free, many would simply continue to use that solution. However, for those who do want to support the sites they visit without having to deal with ads, Google Contributor might be the perfect compromise.
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