Quietly released over four years ago, the book was yanked from obscurity last week.
Mattel has pulled its “I Can Be A Computer Engineer” Barbie book from Amazon after it sparked a massive online firestorm. Quietly released over four years ago, the book was yanked from obscurity last week when author Pamela Ribon wrote a blistering critique of the book’s sexist messages.
Never mind the title, “I Can Be A Computer Engineer.” In the story, Barbie admits that she actually only designs ideas, and needs the help of two boys to “turn [them] into a real game.” And that cringe-worthy moment is only the beginning. Barbie subsequently manages to infect her computer with a virus and spread the virus to her sister’s computer through a usb drive that Barbie wears in a pink heart necklace. The situation is only resolved when Barbie finally steps aside and lets the two boys — “Brian” and “Steven” — fix everything. There’s also a pillow fight in there somewhere.
“Helen Jane and I were so livid after reading this book we spent the first fifteen minutes spitting out syllables and half-sounds,” Ribon wrote. “We’d go from outraged to defeated to livid in the span of ten seconds.”
Ribon’s blog post was shared so widely overnight that Gizmodo republished it on its own site the next day, fanning the flames even further. On Wednesday, Mattel finally caved, issuing an apology and pulling the book from online sales.
“The portrayal of Barbie in this specific story doesn’t reflect the Brand’s vision for what Barbie stands for. We believe girls should be empowered to understand that anything is possible and believe they live in a world without limits,” ” said Mattel in a Facebook statement. “All Barbie titles moving forward will be written to inspire girl’s imaginations and portray an empowered Barbie character.”
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