Applications that allow you to pay using smartphones are competing through pharmacy companies, pushing aside some big players including Apple Pay.

As Wal-Mart, CVS, and many other stores have announced they will be implementing the QR code-based app called CurrentC released by Merchant Consumer Exchange, competing Apple and Google products are falling by the wayside. Apple Pay was dropped because MCX stipulates retailers using its payment option not use competing services.

However, mobile payment experts say consumers will ultimately decide whether the near-field communication (NFC) devices like Apple Pay and Google Wallet will return.

“The skirmish will go on for a while, but ultimately it seems shortsighted to tell consumers that you can’t use their competitor’s alternative,” said Creditcards.com industry analyst Matt Schulz, as quoted by USA Today.

Sterne Agee analyst Tom McCrohan agrees with Schulz: an NFC option must be installed at businesses, in the same way that they must accept their customers’ brand credit card “or risk losing customers. If McDonald’s offers Apple Pay, do you think Burger King won’t want to?”

Apple saw 1 million users register for their Apple Pay system within the first 72 hours of its going online, according to the Business Insider.

On the other hand, CurrentC is backed by over 50 retailers which include Wendy’s, Best Buy, and Target.