Innovative new umbrella predicted to fully replace usual design

Innovative new umbrella predicted to fully replace usual design

The Sa, a reimagined design for the umbrella, features a number of modern innovations for style and structure.

A newly reimagined design for the everyday umbrella – complete with a new canopy system, innovative internalized handle mechanism, and made with environmentally conscious material – may be available by early 2015.

The umbrella, coined as the Sa, was created by Justin Nagelberg in partnership with Matthew Waldman, founder of the New York design lab Nooka. Pledges to help fund the project have reached nearly $89,000 on Kickstarter, almost three times the original goal of $30,000, with 32 days to go.

Inspired by origami, the Sa expands and retracts in unison with its inner and outer canopies, replacing the traditional inner metal skeleton design and making the umbrella lighter and allowing for more headroom. The Sa is also made with waterproof recyclable plastic, flexible enough to bounce back during increased wind speeds, and lacks exposed metal that could rust.

“It’s really durable because of the truncated hexagon shape,” said Nagelberg. “It works somewhat like a pyramid. The planes also stop the structure from expanding beyond its fully open size. This is exceptionally strong when wind comes from underneath the umbrella, making it really hard, if not impossible, to blow inside out.”

The Sa also upgrades the traditional design of locking points along the stem by using an internalized mechanism instead: opened by rotating the bottom of the handle and closed by pulling the handle outward.

“I had the idea a long time ago to make an umbrella that would rotate when you open and close it,” said Nagelberg. “I wanted shapes that would use panels in a way that would create motion. It would be ideal for unexpected rainstorms or just people who want to enjoy the design but can’t afford the price of the standard version.”

The Sa is estimated to launch in February or March of 2015 at a cost of $89, with an early limited edition selling for $69. If the duo reaches their stretch goal of $100,000 on Kickstarter, a compact version of the umbrella will be made available as well.

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