Sundar Pichai has already had his hands full at Google as the executive in charge of Android, Chrome and Google Apps. Now, Google CEO Larry Page has promoted the fast-rising executive to oversee search, ads, maps and even Google+ – in other words, most of Google products.

Page himself will focus on innovation and the overall direction for the Mountain View, California, company, he outlined in a memo to employees obtained by the website Re/code. Pichai will not have a new title and still report to Page, although in the new configuration several top executives will report to Pichai instead of Page.

The UK Register calls the move “a huge step for Pichai’s career” and figures that it puts him as the favorite to ascend to Page’s job whenever he decides to step down. According to Re/code source, however, “the move is not designed to make him heir apparent to Page, it is still a major milestone for the company’s management, which has long been run by a larger group of execs.”

Pichai, who was born Pichai Sundararajan in Chennai, India, in 1972, was previously linked for the top job at Microsoft when Steve Ballmer stepped down and to a high-level position at Twitter in 2011. He remained with Google “after receiving a multi-million dollar loyalty incentive,” according to the Register.

The Wharton School of the University of Pennsylvania MBA graduate started his career at a management consultant McKinsey & Co. before working in a number of roles at Applied Materials. He arrived at Google in 2004 as a product manager, working on Google Apps before being assigned to Chrome and Chrome operating system.

Pichai has been the leader of the Android mobile operating system division since the departure of Andy Rubin, who was reassigned to work on Google’s robotics ventures.