Friday was a big birthday for Kim Kardashian. The reality star, who turned 34 on Tuesday, celebrated with her sister, mother and husband in true Las Vegas style.

She also turned the entire event into a promotional appearance, even donning a revealing white dress with a plunging neckline and nothing much left for the imagination.

According to US Weekly, the star’s dress was not only plunging at the neckline, but it was plunging on the sides as well, giving everyone multiple glimpses of the front and sides of her breasts.

It’s not like she’s the first celebrity to turn her birthday into a money maker, and Kardashian managed to cash in big. She received $500, 000 by  TAO, the night club located inside the Venetian Hotel.

Radar Online reported that Kardashian’s responsibilities included staying at the club for four hours and interacting with VIP clubgoers, according to an insider who leaked the information to Radar.

“Kim will also mingle with other clubgoers who have reserved tables at the platinum level, which cost $5,000,” the source told Radar.

The $500,000 fee is not as high as Kardashian’s other personal appearance and endorsement rates. Emails leaked to Radar show that her fee to help launch a product starts at $750,000 and goes up to $1 million.

Kardashian’s husband, Kanye West, was  also in tow at the appearance, as well as her mother, Kris Jenner.

The couple did manage to sneak away for a private birthday celebration. West whisked her away to an unknown tropical location for a birthday-week surprise.

She posted a photo to Instagram of palm trees and the ocean on October 22.

“Good morning #BdaySurpriseGettaway,” she wrote.