According to a report from Forbes, Amazon founder Jeff Bezos’ fortune dropped $2 billion after the company reported a greater-than-expected third-quarter loss on Thursday.

CNN Moneys says that shares of the e-retailer tanked more than eight percent on Friday, noting that the company’s stock is down 28 percent in 2014.

According to the Fourth Quarter 2014 Guidance contained in the company’s third-quarter results statement, net sales are expected to be between $27.3 billion and $30.3 billion, or to increase between seven percent and 18 percent compared with the fourth quarter 2013; A forecast that Business Insider called “unaccountably poor.”

Despite losing $2 billion in wealth and seeing his company’s stock slide lower at the end of the week, Bezos remained upbeat about the upcoming holiday season, a crucial time for the online giant.

“As we get ready for this upcoming holiday season, we are focused on making the customer experience easier and more stress-free than ever,” said Bezos. “In addition to our already low prices, we will offer more than 15,000 Lightning Deals with early access to select deals for Prime members, hundreds of millions of products across dozens of categories, curated gift lists like Holiday Toy List and Electronics Holiday Gift Guide, new features like #AmazonWishList, and a great new lineup of products like Kindle Voyage and Fire HD Kids Edition.

Despite Bezos’ optimism, some analysts, according to Reuters, are concerned that the holiday shopping season may be weaker than expected.