iPhone users have been slamming the intrusive U2 album that invaded its way into iTunes libraries nation wide on social media. The self-promoting stunt left people feeling victims of privacy intrusion, the songs appeared without anyone having any warning and consequently revealed the fallibility of  iPhone privacy.

Bono apologized in a video promoting his new album release on CD and vinyl. The U2 frontman apologized to everyone, especially for the “Songs of Innocence” that recently made it way into everyone’s iTunes without permission last month. Literally every user, nearly 500 million iTunes users received the free download unwittingly and unwillingly.

His apology video was posted on Facebook, October 14th, where Bono saids he got carried away with his ‘beautiful ideal’ of the auto download and that artists are prone to a drop of megalomania, and feared their new album would not be heard.

The download was supposedly announced September 9th at the apple event that showcased the iPhone 6 and 6 plus, and their new Apple watch. Apple activated the downloads automatically and a few days later everyone had the full U2 album in their library.

Billboard reported last week the album was downloaded roughly 26 million times, with 81 million people who had listened to at least one song — it’s not clear how many actually meant to given the unpopular reaction most iPhone users had. It is harder to discern if their stunt has actually affected the U2 band in a severely negative way, after all there is no such thing as bad press and many users blame Apple for the misconduct.