Caffeine-infused underwear does not aid weight loss, FTC says

Caffeine-infused underwear does not aid weight loss, FTC says

Two companies are required to pay over $1.5 million to cover all consumer refunds.

Norm Thompson Outfitters and Wacoal America have settled Federal Trade Commission (FTC) charges over false claims that their caffeine-infused shape wear helps women lose weight. No scientific evidence has ever been brought forth proving the claims made by the two marketers of women’s shapewear.

The two companies are required to pay over $1.5 million to cover all consumer refunds.

The FTC alleges that Norm Thompson Outfitters deceptively marketed and sold women’s undergarments that were infused with caffeine and other ingredients, claiming these garments would enable women to shed pounds and reduce cellulite. The complaint alleges that these claims are false, nor are they supported by any scientific evidence, thereby violating the FTC Act.

A similar complaint was made against Wacoal America. The FTC charges that the company’s iPants reduce cellulite, reduce the thigh circumference, and eliminate fat cells. No scientific evidence exists to substantiate such claims, which therefore violates the FTC Act.

The companies are banned from claiming that any garment that contains a specific ingredient results in substantial weight loss. The companies are also prohibited from claiming that any cosmetic or medication reduces cellulite, unless they can support these claims through solid scientific evidence.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, warned consumers about companies who claim that weight loss can be achieved through their apparel.

“Caffeine-infused shapewear is the latest ‘weight-loss’ brew concocted by marketers. If someone says you can lose weight by wearing the clothes they are selling, steer clear. The best approach is tried and true: diet and exercise,” said Rich in a statement.

Be social, please share!

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Leave a Reply

Your email address will not be published. Required fields are marked *