She appeared with Matt Lauer to discuss the fallout from a lawsuit alleging racial and sexual discrimination.
Celebrity chef and one-time Food Network personality Paula Deen returned to NBC’s Today show on Tuesday morning to offer up one last mea culpa for her fall from grace last year over her use of the N-word.
She appeared with Matt Lauer to promote her new subscription-based online network and discuss the very public fallout from a lawsuit alleging racial and sexual discrimination brought against her by a female employee.
But now with a new digital venture to promote, Deen was ready to address the racial comments that resulted in her downfall one last time.
“My words hurt people,” she admitted. “They disappointed people, and quite frankly I disappointed myself. And for that I’m so sorry. I’m so, so sorry for the hurt I caused people. Because it went deep.”
Her previous appearance on the morning show was to address the accusations brought against her and a leaked deposition in which she admitted, under oath, that she had used racial epithets in the past. Almost immediately, she was fired from Food Network and major sponsors including Wal-Mart and Target severed ties with the embattled celebrity. Her media empire was crumbling all around her and she took to the Today show to defend herself.
She told Lauer that doing so was a big mistake. “That was a woman in trauma, shock, trying to understand what happened,” said Deen. “And you know the cold hard fact, Matt, is I probably should not have been here. I should have been home, maybe under the care of a doctor.”
The lawsuit was later dropped but the damage had already been done.
But now she is attempting a comeback with The Paula Deen Network, debuting online Wednesday. Among the content offered on her site are cooking demonstrations, holiday specials, and many of her old Food Network shows that have been archived. In addition, the network has developed over 100 different shows and they have been filming new content throughout the year.
Deen is offering a free 14 day trial just for signing up, and if you like what you see, subscription costs are $8.00 a month.
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