Ferrari has long been a company of tradition and has kept with the tradition of being a racing company since it was first started. After World War II, Enzo Ferrari decreed that his company’s business would be racing, primarily in Formula One. But will that tradition stand in the changing, corporate world?

Essentially, Ferrari has been selling road cars to support its racing business, rather than using its racing business to promote its road cars. Last week, Luca Cordero di Montezemolo, the man that has run Ferrari since 1991, was dismissed from the company, with the classic car brand now set to be used more extensively within its parent company Fiat Chrysler.

Furthermore, Fiat Chrysler CEO Sergio Marchionne will be adding Ferrari chairman to his job description. For the first time in the company’s history, the future of Ferrari will not be in the hands of a seasoned Formula One veteran.

However, perhaps this is a good thing for Ferrari. The company has not won a drivers championship since 2007. They only won two races of the 19 they competed in in 2013, and they have yet to win any races so far this year. Di Montezemolo tried, in vain, to turn this losing streak around, even threatening to fire Spanish driver Fernando Alonso after Alonso belittled the cars that Ferrari prepared for him. He also replaced the team manager by bringing back Raikonnen. So far, however, none of these moves have helped turn the company around.

Marchionne has stated that he wants Ferrari to succeed on the race track and has even gone as far as to say that the company’s failure in Formula One was one of the reasons that di Montezemolo was dismissed. Marchionne, however, has a commercial background, and has hinted towards the company changing directions. However, only time will tell which path the classic company decides to take.