The 34-year old reality star and her husband aren’t too happy with the exposed life these days.

While Kanye West and Kim Kardashian seem to soak up the limelight at all times, now that they have baby North West, their attitudes are reportedly changing.

According to the Mirror, the rapper is putting some heavy pressure on Kardashian to quit her long-running reality show. West has banned their daughter from appearing on the show, and prefers that his new wife take a cue from Victoria Beckham’s career, focusing on her brand, instead of reality television.

The Mirror reported that a source close to the couple said, “While Kanye would never make Kim do something, he would rather she did not star on the show.”

The source went on to say that West wants to live his life privately and Kardashian would be better off doing the same.

Keeping Up With The Kardashians has been on the air since 2007 and still remains a wildly popular franchise for E!, but may not be an endeavor Kardashian wants to keep up.

She reportedly wants to focus on the fashion line she maintains with her sisters, Khloe and Kourtney. The Kardashian Kollection is available at Sears, which debuted at 400 stores in 2011. According to Adweek, the line failed to attract shoppers and has not kept the struggling department-store chain from posting losses each quarter since.

Kardashian and West wed in Italy in May of this year. The lavish ceremony took place atop a hillside over looking the city of Florence. 600 guests were in attendance, as well as the paparazzi and camera crews there to document the nuptials.