Google officially ended Google Authorship this week, meaning that search results will no longer display an author’s name with retrieved articles.

The Authorship project launched three years ago, with the unveiling of Google Plus. Using Plus, the search engine could tie all of an author’s online work to a single account. Search results would then display an author’s face, pulled from their Google Plus profile pic, alongside anything they had ever written on a website.

Google search stopped displaying profile pics and Plus follower numbers back in June though, in order to unify the mobile and desktop experiences, Engadget reports. The Authorship snippets apparently occupied too much space on a phone’s screen. Now, even the author’s name will gone from search results.

“We’ve gotten lots of useful feedback from all kinds of webmasters and users,” Google Webmaster Trends Analyst John Mueller wrote in a blog post. “Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those [search] results.”

An in-depth study from Search Engine Land highlights a possible reason for Authorship’s demise: authors refused to use it. A sampling of 500 authors across 150 different major media websites found that “a whopping 70 percent of authors made no attempt to connect their authorship with the content they were publishing on major web sites.”

Google has basically confirmed these results.

“In our tests, removing authorship generally does not seem to reduce traffic to sites,” Mueller wrote. “Nor does it increase clicks on ads.”

Users of Google Search will continue to see Google Plus posts from friends and pages when relevant to the query.