The Sony PlayStation 4 gaming console continues to be a hot seller.

The PS4 debuted in November and more than 1 million gamers paid $399.99 to pick one up in the first 24 hours. By early December it was 2.1 million consoles sold worldwide. While sales were sluggish in the second quarter, recent hardware and gameplay updates, including a $100 price reduction, gave a new boost sales, which are typically slow during the summer months.

Sony today confirmed that PS4 sales have topped 10 million. This continues the buzz that Sony created with its product previews at the Electronics Entertainment Expo in June.

“It’s a remarkable milestone that reinforces PS4’s record-breaking pace and the movement it has created among players globally in defining next generation gaming,” Sony said today at the Gamescom conference. Sony also promised some PS4 updates, including the ability to upload game footage directly to YouTube, and “Share Play,” where you can invite friends who don’t own a particular game to join in.

Today, the company showed off several new trailers for its upcoming titles. “Rest assured that the PS4 journey has just begun, and we’ll continue the momentum this holiday season with blockbuster titles, including Destiny, Driveclub, Grand Theft Auto V, inFAMOUS First Light, Little Big Planet 3, and NBA 2K15, and innovative titles including Grim Fandango, Hotline Miami 2: Wrong Number and Minecraft,” Sony representatives said.

Not to be outdone by Microsoft and its white Xbox One, Sony also announced a white PS4 Destiny bundle, which is available for pre-order in the U.S. and Canada now for $449.99.