Celebrity chef Gordon Ramsay has announced the end of his TV show Kitchen Nightmares via Twitter and his own website.

“I’m breaking my own news today! I’ve decided it’s time to bring Kitchen Nightmares to a close. It’s been 10 great years,”Ramsay tweeted early Monday morning. The timing and platform are both curious as neither Fox Television in the United States or Channel 4 in the UK offered any announcement from their outlets. The news came solely from Ramsay himself.

Having aired in the UK for 12 seasons and in the U.S. for seven, Kitchen Nightmares chronicled the plight of failing restaurants with desperate owners who would invite Ramsay to come in and help save their businesses from closing down. Episodes would usually involve the caustic Brit visiting the establishments, finding glaring and, in some cases, life-threatening conditions to both staff and patrons, and then helping the owners overcome seemingly insurmountable challenges so their establishments would ultimately thrive. Not all of them would eventually survive, despite his expertise, and one pair of owners in particular became infamous for resisting any help from Ramsay whatsoever, forcing him to abandon them entirely.

After the tweet was released, a longer statement was posted by Ramsay on his website. ”As filming comes to a close on the latest series of Kitchen Nightmares I’ve decided to stop making the show,” wrote Ramsay. “I’ve had a phenomenal 10 years making 123 episodes, 12 seasons, shot across two continents, watched by tens of millions of people and sold to over 150 countries. It’s been a blast but it’s time to call it a day.”

The decision to end the series came in light of a poorly received seventh season on Fox, which all but buried the show by airing it during unpopular time slots with back-to-back airings of new episodes.

This will hardly put a dent in Ramsay’s television empire. Fox is about to air a second season of Hotel Hell, a show with a very similar format to Nightmares, but instead of revitalizing unsuccessful restaurants Ramsay helps resuscitate hotels that are about to go out of business. He also has Masterchef, Masterchef Junior, and Hell’s Kitchen, which have all been renewed at the network.