According to a recent New York Times report, previous Apple CEO Steve Jobs was against the iPad Mini, saying that there was not a market for the device.
While it is true that Apple CEO Tim Cook has been a little less involved in product development compared to his predecessor, Steve Jobs, according to a recent report, Cook was the driving force behind Apple’s iPad Mini.
The report from the New York Times says that despite Steve Jobs saying that Apple would ‘never’ release a smaller version of the popular iPad, Cook was strongly in favor of it. Apparently, Steve Jobs thought there wasn’t a market for an iPad Mini.
The report includes an interview from Apple board member Robert A. Iger, who says that Cook thought “the world would love a smaller and less expensive tablet.”
The Apple iPad was first released back in 2010, and is largely seen as the first breakthrough product in the tablet industry, paving the way for other companies to release tablets to a larger market. The iPad is also the best selling tablet series of all time, having sold 100 million devices within two years of its original release.
The iPad Mini was originally released in 2012, and Apple is expected to announce the third generation of the device later this year. The current iPad lineup includes the fourth generation of the iPad, the iPad Air, and the second generation of the iPad Mini.
According to Jony Ive, Apple’s Senior Vice President of Design, it has been business as usual at Apple since Tim Cook took over from Steve Jobs after his death in 2011. “Honestly, I don’t think anything’s changed. People felt exactly the same way when we were working on the iPhone,” said Ive when talking about Apple’s next big product. Tim Cook did not participate in the report.
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