Matt Lauer extends contract with Today Show despite poor ratings and behind the scenes turmoil

Matt Lauer extends contract with Today Show despite poor ratings and behind the scenes turmoil

The anchor has struggled to maintain fan loyalty after the controversial firing of his co-host Ann Curry leading many to wonder, why renew his contract?

NBC announced on Friday that Today staple Matt Lauer would be sticking around a few more years. The news comes as a shock to some since the anchor’s popularity has dwindled just as much as the show’s ratings in recent years.

The terms of Lauer’s new contract were disclosed but it’s well-known that he’s one of TV’s most highest-paid anchors. It’s a wonder why NBC keeps shelling out the big bucks to keep around someone who just isn’t what the viewers want anymore. Ever since his drama surrounding the firing of co-host Ann Curry in 2013, it’s been an uphill battle to regain fans’ loyalty back.

Despite the low approval ratings for Lauer, NBC News President Deborah Turness said Lauer is “the best in the business.”

The anchor isn’t the only one suffering, the show as a whole isn’t doing too hot. Today continues to come in second behind ABC’s Good Morning America. Maybe it has to do with Today keeping around a certain anchor that no one cares about anymore? The last time they got the upper hand on their rival was back in February, since then Today’s been struggling to keep up. Just this past week ABC pulled in 5.4 million viewers, while NBC garnered 4.5.

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